Research seems to indicate that the probability of survival of an international business in a new national market sharply decreases if it enters the market after several other foreign firms have already done so.

Question

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Research seems to confirm that the probability of survival increases if an international business enters a national market after several other foreign firms have already done so.The late entrant may benefit by observing and learning from the mistakes made by early entrants.

Research Seems to Indicate That the Probability of Survival of an International