Fuji launched an aggressive competitive attack against Kodak in the U.S.company's home market.Kodak's response was to aggressively cut prices in Fuji's largest market,Japan.This example serves to show the phenomenon of _____.
A)multipoint pricing
B)predatory pricing
C)reciprocal pricing
D)interactive pricing

Question

Quizplus · Accepted Answer

Multipoint pricing refers to the fact a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.Aggressive pricing in one market may elicit a competitive response from a rival in another market.

Fuji Launched an Aggressive Competitive Attack Against Kodak in the U.S.company's