A critical aspect of the _____ function is identifying gaps in the market so that new products can be developed to fill those gaps.
A)materials management
B)finance
C)operations
D)marketing

Question

Quizplus · Accepted Answer

A critical aspect of the marketing function is identifying gaps in the market so that the firm can develop new products to fill those gaps.A firm should develop new products with market needs in mind,and only marketing can define those needs for R&D personnel.

A Critical Aspect of the _____ Function Is Identifying Gaps