Many international businesses try to counter negative source effects by deemphasizing their foreign origins.

Question

Quizplus · Accepted Answer

This statement is true. When international businesses face negative source effects, they often try to downplay their foreign origins by emphasizing their local connections or by adopting a more neutral branding strategy. This is because consumers may associate foreign products with negative stereotypes or mistrust, making it difficult for these businesses to market their products effectively.

Many International Businesses Try to Counter Negative Source Effects by Deemphasizing