Market congruency refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.
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Q6: Theodore Levitt argued that the emergence of
Q7: Cultural barriers are solely responsible for jeopardizing
Q8: Channel exclusivity refers to the expertise,competencies,and skills
Q9: Market segments that transcend national borders clearly
Q10: A critical aspect of the marketing function
Q12: Consumers in the most developed countries are
Q13: Developed countries tend to have less retail
Q14: The more fragmented the retail system,the less
Q15: Because each intermediary in a channel adds
Q16: Firms based in highly developed countries such
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