____________an understanding of how cultural differences across and within nations can affect the way in which business is practised.
A)Cross-cultural literacy
B)Cultural business sensitivity
C)Cross-national awareness
D)Cross-border sensitivity

Question

Quizplus · Accepted Answer

Cross-cultural literacy refers to the ability to understand and appreciate the cultural differences that exist between and within countries. It allows individuals to navigate the complexities of cross-cultural communication and avoid misunderstandings that can arise due to differences in language, customs, and beliefs. Having cross-cultural literacy is essential in today's global business environment, where companies often operate across borders and work with people from diverse cultural backgrounds.

____________An Understanding of How Cultural Differences Across and Within Nations