eBay partnered with Nielsen Co.to poll users about ads on eBay .Nielsen then packaged the information for advertisers.This was a response to advertiser complaints about the effectiveness of ads on the Internet.Verifying ad effectiveness of other companies before buying ad space on eBay is a ____ control for the businesses.
A)preliminary
B)postaction
C)feedback
D)screening
E)concurrent

Question

Quizplus · Accepted Answer

The poll conducted by Nielsen on eBay ads is a preliminary control as it helps businesses to evaluate the effectiveness of their ads before buying ad space on eBay. Preliminary controls are put in place to prevent problems before they occur. In this case, advertisers can avoid wasting money on ineffective ads by using the information provided by Nielsen's poll to make informed decisions about ad placement on eBay.

EBay Partnered with Nielsen Co