When a marketing manager decides to launch a new product because it was the first product he investigated that showed profits over the minimum required threshold,what type of decision process is this manager using?
A)Escalation of commitment
B)Intuition
C)Bounded rationality
D)Satisficing
E)None of these.

Question

Quizplus · Accepted Answer

The marketing manager is using a decision process called "satisficing," which means they are selecting the first option that meets the minimum required threshold instead of spending more time searching for a better option.

When a Marketing Manager Decides to Launch a New Product