Amazon,maker of Kindle,could choose a touch screen which increases glare or non-touch screen for better viewing.They were in which step of the rational decision making model?
A)Develop a set of rational alternatives
B)Evaluate the possible alternatives
C)Consult with other decision-makers
D)Recognize and define the decision situation
E)Evaluate decision effectiveness

Question

Quizplus · Accepted Answer

Amazon is evaluating the possible alternatives for their Kindle device by considering the pros and cons of a touch screen versus a non-touch screen. Therefore, they are in the second step of the rational decision making model, which is to evaluate the possible alternatives.

Amazon,maker of Kindle,could Choose a Touch Screen Which Increases Glare