The activity,set of institutions,and process for creating,capturing,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large is called
A) marketing.
B) marketing research.
C) market share analysis.
D) market segmentation.
E) market positioning.

Question

Quizplus · Accepted Answer

The definition provided perfectly describes the concept of marketing. Marketing involves all of these activities in order to create value for customers, clients, partners, and society as a whole. It involves identifying customer needs and preferences, developing products and services to meet those needs, promoting and advertising those offerings, and ultimately exchanging them for money or other resources. Marketing is a vital function for any business or organization that seeks to succeed in a competitive marketplace.

The Activity,set of Institutions,and Process for Creating,capturing,communicating,delivering,and Exchanging Offerings That