Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does
A) in order to value each person in the organization.
B) for each generational cohort.
C) to avoid cultural clashes.
D) from a consumer's point of view.
E) to sensitize organization members to ethical values.

Question

Quizplus · Accepted Answer

To provide greater value to consumers than competitors offer, Ryan's firm must look at everything it does from a consumer's point of view. This means understanding the needs and wants of their target market and delivering products and services that meet or exceed those expectations. By doing this, they can differentiate themselves from their competitors and create a competitive advantage.

Ryan Knows That One of the Goals of Value-Based Marketing