A firm's macroenvironment includes all of the following except
A) competition.
B) culture.
C) demographics.
D) economics.
E) political/legal issues.

Question

Quizplus · Accepted Answer

Competition is a part of the firm's immediate environment or microenvironment, as it includes factors that directly affect the firm, such as customers, suppliers, competitors, and other stakeholders. The macroenvironment includes broader societal, economic, political, legal, technological, and environmental factors that affect the industry as a whole, but not necessarily the firm directly.

A Firm's Macroenvironment Includes All of the Following Except