In the Circles for a Successful Value Proposition framework, the value proposition is represented by
A)the intersection between customer needs\wants and competitors' benefits.
B)the intersection between the firm's benefits and competitors' benefits.
C)the intersection between customer needs\wants and the firm's product's benefits.
D)the intersection between all three of the circles.
E)the part of the firm's benefits that doesn't overlap with anything.

Question

Quizplus · Accepted Answer

The value proposition is the intersection between customer needs/wants and the firm's product's benefits. This is because the value proposition is essentially the promise of value that the firm's product or service will offer to the customer, based on understanding their needs and wants and delivering benefits that satisfy those needs and wants. The other circles in the framework (competitors' benefits and the firm's own benefits) are important inputs to this process, but they themselves do not represent the value proposition.

In the Circles for a Successful Value Proposition Framework, the Value