When Victoria's Secret offers different product lines, such as its Pink line, it is trying to capture the market by
A)using segmentation, targeting, and positioning.
B)offering everything to everyone.
C)trying lots of options to find out which one works.
D)doing continual test marketing.
E)focusing exclusively on its Pink brand.

Question

Quizplus · Accepted Answer

Victoria's Secret is using segmentation, targeting, and positioning by offering different product lines to appeal to different segments of the market. The Pink line, for example, targets a younger demographic with its casual and trendy styles. This allows the company to more effectively reach and appeal to specific customer groups.

When Victoria's Secret Offers Different Product Lines, Such as Its