Within a perceptual map,a(n)__________ represents where a particular market segment's desired product would lie.
A) point of parity
B) strategic target
C) PRIZM cluster
D) ideal point
E) target position

Question

Quizplus · Accepted Answer

The ideal point on a perceptual map represents where a particular market segment's desired product would lie. Therefore, choice D is the correct answer. Points of parity and strategic targets are not specifically related to a particular market segment's desired product within a perceptual map, and PRIZM clusters refer to a methodology for consumer segmentation rather than a specific point on a map. Target position may be related to a specific market segment's desires, but it is not a commonly used term within the context of perceptual mapping.

Within a Perceptual Map,a(n)__________ Represents Where a Particular Market Segment's