Whenever Donald calls on potential pest control customers,he emphasizes the fact that,unlike the national franchise competitors,he is a local business person and has been in business over 20 years.Donald is __________ his business relative to his competition.
A) segmenting
B) packaging
C) positioning
D) pricing
E) targeting

Question

Quizplus · Accepted Answer

Donald is positioning his business relative to his competition by emphasizing the fact that he is a local business person with over 20 years of experience, which sets him apart from his larger, national franchise competitors. Positioning is the act of creating a distinct image or identity for a product or service in the minds of consumers relative to competition.

Whenever Donald Calls on Potential Pest Control Customers,he Emphasizes the Fact