When selecting a target market,firms will be most successful if they
A) decide between demographic and geographic segmentation methods.
B) seek out opportunities to customize products.
C) develop a strong communication plan.
D) match the firm's competencies with a market segment's attractiveness.
E) reposition the brand.

Question

Quizplus · Accepted Answer

Matching the firm's competencies with a market segment's attractiveness is the most effective way to select a target market. This approach ensures that the firm is focusing on a segment that is likely to be profitable while also leveraging its strengths and abilities to meet the needs of that segment. Demographic and geographic segmentation, customization, and communication plans are important considerations, but they should be secondary to selecting a target market that aligns with the firm's strengths and abilities. Repositioning the brand can also be an important element of targeting, but it should not be the primary focus.

When Selecting a Target Market,firms Will Be Most Successful If