Which of the following would not be used in calculating the profitability of a segment?
A) segment perceptions
B) segment size
C) segment adoption percentage
D) profit margin percentage
E) fixed costs

Question

Quizplus · Accepted Answer

Segment perceptions relate to how the segment views the product/service and may impact marketing strategy, but it does not directly impact profitability calculations. The other choices are directly related to calculating profitability: segment size determines potential revenue, adoption percentage influences market share, profit margin percentage determines profit per unit sold, and fixed costs impact overall profit.

Which of the Following Would Not Be Used in Calculating