After assessing the market growth potential for his company's baby products in Mexico,Harmon wanted to evaluate market competitiveness.To do this,Harmon would consider
A) mass marketing of distribution potential and logistical support.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors,entry barriers,and product substitutes.
E) profitability and customer buying behavior.

Question

Quizplus · Accepted Answer

To evaluate market competitiveness, Harmon would need to consider the number of competitors, entry barriers, and product substitutes. This will give him an idea of how crowded the market is, how difficult it will be to enter and compete, and what other options are available that might attract customers away from his products. Factors such as mass marketing, distribution potential, and pricing control are important but do not necessarily provide information about market competitiveness. The current market size and growth rate is also relevant but does not directly relate to competition. Profitability and customer buying behavior are also important but are more likely to be affected by competition rather than a factor used to assess competition.

After Assessing the Market Growth Potential for His Company's Baby