College students can be a less __________ market segment because students' media habits are quite diverse and firms might have to use a wide variety of media to attract this segment.
A) substantial
B) perceptive
C) identifiable
D) reachable
E) quantifiable

Question

Quizplus · Accepted Answer

The word "reachable" best fits the blank as the sentence talks about firms needing to use a wide variety of media to attract college students, suggesting that some media channels may be difficult to reach this segment. The other choices ("substantial," "perceptive," "identifiable," and "quantifiable") do not effectively convey this idea.

College Students Can Be a Less __________ Market Segment Because