__________ segmentation is the segmentation method most directly related to value creation for consumers.
A) Geographic
B) Demographic
C) Psychographic
D) Benefit
E) Geodeomographic

Question

Quizplus · Accepted Answer

Benefit segmentation focuses on identifying the specific benefits that consumers are seeking from a product or service. By understanding these benefits, companies can create targeted marketing campaigns and develop products and services that meet the specific needs of their target market. This results in increased value for consumers, as they receive products and services that are tailored to their unique needs and preferences.

__________ Segmentation Is the Segmentation Method Most Directly Related to Value