Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and ________ targeting strategies.
A)geographic
B)benefit-based
C)economic
D)global
E)concentrated

Question

Quizplus · Accepted Answer

The three commonly used targeting strategies in marketing are Undifferentiated targeting, Differentiated targeting, and Concentrated targeting (also called Niche marketing). Geographical and economic targeting are not widely used targeting strategies, and benefit-based targeting is typically incorporated within the other three strategies. Therefore, the best choice is E, concentrated targeting. This strategy involves focusing on a specific, narrow segment of the market and tailoring the marketing mix to meet the needs of that particular segment.

Four Frequently Used Targeting Strategies Are the Micromarketing, Undifferentiated, Differentiated