For products like clothes pins,which provide the same benefit for all consumers,marketers should probably use a(n)________ strategy.
A) concentrated targeting
B) lifestyle segmentation
C) benefit segmentation
D) undifferentiated targeting
E) differentiated segmentation

Question

Quizplus · Accepted Answer

Undifferentiated targeting would be the best strategy for products like clothes pins which provide the same benefit for all consumers. This is because there is no need to differentiate the product or the marketing message based on the different needs or preferences of different consumer segments. A single approach can be used to target the entire market.

For Products Like Clothes Pins,which Provide the Same Benefit for All