For each target market,General Imaging Corporation,a manufacturer of imaging equipment,will engage in positioning by adjusting its marketing mix variables in order to give customers
A) a more flexible supply chain strategy.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices than the competition offers.
E) a clear,distinctive,and desirable understanding of their products relative to competing products.

Question

Quizplus · Accepted Answer

Positioning involves creating a unique perception of the product in the minds of the target customers relative to competing products. Therefore, the best choice is E, which states that General Imaging Corporation will provide a clear, distinctive, and desirable understanding of their products relative to competing products. This indicates that the company will use its marketing mix variables such as product features, pricing, advertising, and distribution to create a unique brand image that will differentiate its products from the competition and make them more appealing to customers.

For Each Target Market,General Imaging Corporation,a Manufacturer of Imaging Equipment,will