When a marketer adjusts the marketing mix to give customers a clear,distinctive understanding of what the product does,the marketer is engaging in psychographic segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation refers to dividing the market based on personality traits, values, interests, and lifestyles. Adjusting the marketing mix to communicate the product's benefits and features more effectively is an example of positioning strategy, which aims to create a unique and compelling perception of the brand in the minds of the target customers.

When a Marketer Adjusts the Marketing Mix to Give Customers