Sean moved to take a new job,and when he got sick he needed to find a doctor.He discovered during the visit that he didn't like the one he had chosen,and he knew he'd never go back to that doctor.From a marketing perspective,his situation highlights one of the key differences between products and services,known as
A) intangibility.
B) professional competence.
C) perishability.
D) inseparability.
E) heterogeneity.

Question

Quizplus · Accepted Answer

The concept of inseparability in services marketing states that services cannot be separated from the person providing it. In this case, Sean had a negative experience with his doctor, which showed that he couldn't separate the service (healthcare) from the person providing it (the doctor). This is unlike products, where the production of the product can be separated from the person selling it. Therefore, D is the best answer.

Sean Moved to Take a New Job,and When He Got