_______ occurs when members of the marketing channel collude to control the prices passed on to consumers.
A) Loss leader price fixing
B) Bait-and-switch price fixing
C) Horizontal price fixing
D) Vertical price fixing
E) Predatory pricing

Question

Quizplus · Accepted Answer

Vertical price fixing occurs when members of the marketing channel work together to control the prices passed on to consumers. This can involve setting minimum or maximum resale prices, and is often used to maintain high profit margins for manufacturers while limiting competition among retailers. Vertical price fixing is illegal under antitrust laws in many countries, including the United States.

_______ Occurs When Members of the Marketing Channel Collude to Control