Charging a relatively high price for new and innovative products to those consumers most willing and able to pay the high price is called price
A) penetration.
B) bundling.
C) fixing.
D) referencing.
E) skimming.

Question

Quizplus · Accepted Answer

Skimming pricing strategy involves setting a relatively high price for a new and innovative product to target those consumers who are most willing and able to pay the high price. This strategy is often used to maximize profits in the early stages of the product lifecycle.

Charging a Relatively High Price for New and Innovative Products