In a(n)_______ pricing strategy,marketers rely on the promotion of sales,during which prices are temporarily reduced to encourage purchases.
A) high/low
B) EDLP
C) price skimming
D) uniform delivered
E) bait-and-switch

Question

Quizplus · Accepted Answer

A high/low pricing strategy involves setting a high regular price and then promoting sales and temporary price reductions to encourage purchases. This is different from an EDLP (Everyday Low Price) strategy which involves consistently low prices without any sales or promotions. Price skimming involves setting a high price initially and gradually lowering it over time, while uniform delivered pricing involves charging all customers the same price regardless of location or shipping costs. Bait-and-switch tactics involve advertising a low price to attract customers, but then promoting a more expensive product.

In A(n)_______ Pricing Strategy,marketers Rely on the Promotion of Sales,during