Dan is especially price sensitive.He has been known to line up on "Black Friday" (the day after Thanksgiving)at 4 a.m.to be among the first to buy sale items.Dan would likely respond to a(n)_______ pricing strategy.
A) high / low
B) premium
C) price skimming
D) slotting
E) uniform

Question

Quizplus · Accepted Answer

Dan has shown that he is willing to go to extreme lengths to save money, so a high/low pricing strategy that offers temporarily discounted prices could pique his interest and motivate him to make purchases. This strategy involves offering high regular prices with periodic sales and discounts, which can attract price-sensitive consumers like Dan who are always on the lookout for a bargain.

Dan Is Especially Price Sensitive