Everyday low pricing (EDLP)provides value to consumers by
A) continually offering items on sale.
B) minimizing the number of options a consumer can evaluate.
C) offering noncumulative quantity discounts.
D) reducing their search costs.
E) creative use of reference pricing.

Question

Quizplus · Accepted Answer

Everyday low pricing (EDLP) provides value to consumers by reducing their search costs. This means that consumers don't have to spend time and effort searching for sales or discounts because the prices are consistently low. This can be a significant benefit to consumers who value their time and prefer the convenience of knowing they are getting a good price every time they shop.

Everyday Low Pricing (EDLP)provides Value to Consumers by