Price is the _____________ a consumer is willing to make to acquire a specific product or service.
A) amount of money
B) overall sacrifice
C) fixed cost
D) target return
E) substitution

Question

Quizplus · Accepted Answer

Price is not just the amount of money a consumer is willing to pay, but also the overall sacrifice they are willing to make to acquire a specific product or service. This can include time, effort, and any other non-monetary costs associated with the purchase.

Price Is the _____________ a Consumer Is Willing to Make