Sellers using an EDLP pricing strategy often communicate their strategy through the creative use of a reference price.

Name: Sellers using an EDLP pricing strategy often communicate their strategy through the creative use of a reference price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

EDLP (Everyday Low Pricing) strategy focuses on providing consistently low prices without frequent sales or discounts, thus reducing the emphasis on a reference price comparison.

Sellers Using an EDLP Pricing Strategy Often Communicate Their Strategy