A competitive advantage based on location is often sustainable because:
A) mobile marketing has not yet proven its value for most customers.
B) real estate prices have been dropping.
C) few marketers are aware of its importance yet.
D) it is not easily duplicated.
E) the internet has diminished the importance of "brick and mortar" stores.

Question

Quizplus · Accepted Answer

A competitive advantage based on location is not easily duplicated, as it is dependent on physical factors such as proximity to resources, transportation routes, and target market. This makes it more sustainable compared to advantages that can be easily replicated, such as discounts or promotions that can be matched by competitors.

A Competitive Advantage Based on Location Is Often Sustainable Because