Which of the following is the third step in the strategic marketing planning process?
A) Define the business mission.
B) Identify and evaluate opportunities.
C) None of these.
D) Implement marketing mix and allocate resources.
E) Situation analysis.

Question

Quizplus · Accepted Answer

The third step in the strategic marketing planning process is to identify and evaluate opportunities. This involves conducting market research, analyzing customer needs and preferences, and assessing the competition to identify potential areas for growth and development. Once opportunities have been identified, they can be prioritized and evaluated based on their potential impact and feasibility.

Which of the Following Is the Third Step in the Strategic