Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does
A) in order to value each person in the organization.
B) for each generational cohort.
C) to avoid cultural clashes.
D) from a customer's point of view.
E) to sensitize organization members to ethical values.

Question

Quizplus · Accepted Answer

In order to provide greater value to consumers than competitors offer, the firm must look at everything it does from a customer's point of view. This means understanding the needs, wants, and expectations of the target market and tailoring products, services, and marketing strategies accordingly.

Ryan Knows That One of the Goals of Value-Based Marketing