Karen has identified four potential market segments for her Rent-A-Chef home meal catering service.She will now evaluate whether or not each segment is all of the following EXCEPT
A) substantial.
B) responsive.
C) profitable.
D) reachable.
E) realistic.

Question

Quizplus · Accepted Answer

The question states that Karen will evaluate whether or not each segment is substantial, responsive, profitable, and reachable. The only option that is not listed as a criterion for evaluation is that the segment is realistic. Therefore, the best answer is E.

Karen Has Identified Four Potential Market Segments for Her Rent-A-Chef