For products like pencils and paper clips,which provide the same benefit for all consumers,marketers should probably use a(n)
A) concentrated targeting strategy.
B) lifestyle segmentation strategy.
C) benefit segmentation strategy.
D) undifferentiated targeting strategy.
E) differentiated segmentation strategy.

Question

Quizplus · Accepted Answer

For products like pencils and paper clips which provide the same benefit for all consumers, marketers should probably use an undifferentiated targeting strategy. This means that the same marketing mix will be used for all consumers, regardless of any differences in their demographic, geographic or psychographic characteristics.

For Products Like Pencils and Paper Clips,which Provide the Same