A video gaming system is being sold.The package includes one game console,two gaming accessories,and one video game for $200,which is $60 less than what it would cost to purchase the items separately.This type of pricing is known as
A) price skimming.
B) loss leader pricing.
C) price bundling.
D) odd pricing.
E) quantity discount.

Question

Quizplus · Accepted Answer

This pricing strategy is known as price bundling. It involves offering multiple products or services at a lower overall price than if each item were purchased separately. The goal is to encourage customers to purchase more items by creating a perceived value and convenience in buying a bundle. In this scenario, the video gaming system is being offered at $60 less than the combined cost of purchasing the items separately, creating a pricing incentive for customers to buy the bundle.

A Video Gaming System Is Being Sold