A reference price might be considered deceptive if
A) the internal reference point is different from the external reference point.
B) the reference point has been inflated or is fictitious.
C) the reference price is more than two times the cost of the item.
D) the reference price has changed more than once in the past 12-month period.
E) it reflects actual manufacturing costs plus 50 percent.

Question

Quizplus · Accepted Answer

A reference price can be considered deceptive if it has been inflated or is fictitious, as it misleads consumers into thinking they are getting a better deal than they actually are. A and C are not necessarily indicative of deceptive pricing practices, and D and E are not universal criteria for determining deceptive reference prices.

A Reference Price Might Be Considered Deceptive If