Because market and operating conditions are different in each target market
A) all consumers will react similarly to the firm's pricing strategy.
B) the choice of a pricing strategy is specific to the target market.
C) prices need to be held constant because everything else is changing.
D) only horizontal price fixing should be used.
E) external reference prices will always be the best strategy.

Question

Quizplus · Accepted Answer

Since market and operating conditions vary in each target market, the pricing strategy needs to be tailored to each market's needs and preferences. Therefore, the choice of pricing strategy needs to be specific to the target market.

Because Market and Operating Conditions Are Different in Each Target