Unlike product,promotion,or place,price is the only part of the marketing mix:
A) that offers the opportunity for an oligopoly.
B) that is subject to gray market manipulation.
C) that leads to competition.
D) that generates revenue.
E) all of these.

Question

Quizplus · Accepted Answer

Price is the only part of the marketing mix that directly generates revenue for a company. While the other elements (product, promotion, and place) can indirectly contribute to revenue generation, only price directly impacts the amount of money that a company receives for its product or service. Though the other options may be relevant to pricing decisions, they are not specific to the role of price in the marketing mix.

Unlike Product,promotion,or Place,price Is the Only Part of the Marketing