Research shows that odd prices signal to the consumers that the price:
A)is guaranteed.
B)is likely to be adjusted daily.
C)is low.
D)is part of a noncumulative discount strategy.
E)is part of a price skimming strategy.

Question

Quizplus · Accepted Answer

Research has found that odd prices, which are slightly below a whole number, signal to consumers that the price is low. This is because odd prices are often used in discount pricing strategies, and consumers have learned to associate them with deals or bargains. The use of odd prices can help to increase sales by attracting price-sensitive consumers.

Research Shows That Odd Prices Signal to the Consumers That