When considering income as a demographic variable affecting marketing efforts,marketers need to recognize that:
A)everyone is equal.
B)income in the U.S.has become more unevenly distributed.
C)everyone has been equally affected by the recession.
D)there is increasing purchasing power among lower income groups.
E)middle-income consumers are quickly becoming upper-income consumers.

Question

Quizplus · Accepted Answer

Income in the U.S. has become more unevenly distributed, with a larger income gap between the wealthy and the rest of society. This means that marketers need to consider targeting both high-income consumers and lower-income consumers, who may have different buying habits and preferences.

When Considering Income as a Demographic Variable Affecting Marketing Efforts,marketers