Fashion designers have realized that plus size consumers have significant buying power.Which of the following best describes the course of action fashion designers should take to capture this market?
A)Identifying,understanding,and carefully considering the demands of larger shoppers.
B)Creating plus sizes for all garments manufactured.
C)Offering only a few items in plus size to create demand.
D)Continuing to limit the sizes available in clothing lines.
E)Continuing to supply only a few specialty retailers to meet the demand.

Question

Quizplus · Accepted Answer

To capture the plus size market, fashion designers should first identify the demands of the larger shoppers and understand their preferences. They should carefully consider the specific needs and requirements of this market segment and then design and manufacture clothing that caters to those needs. This approach will help them gain the trust and loyalty of the plus size consumers, which can result in increased sales and profits for their businesses in the long run. Creating plus sizes for all garments manufactured or offering only a few items in plus size may not be effective strategies, as they do not necessarily address the specific needs and preferences of this market segment. Continuing to limit the sizes available in clothing lines or supplying only a few specialty retailers may limit the growth potential of the brand and may not capitalize on the significant buying power of the plus size consumers.

Fashion Designers Have Realized That Plus Size Consumers Have Significant