When John and Dorothy go out to dinner,they look for unusual wines on the wine list.Experience has taught them that unusual wines are often personal favorites of the restaurant owner and can offer a special experience.John and Dorothy have their own __________ when choosing wines.
A) compensatory decision rule
B) noncompensatory decision rule
C) decision heuristic
D) social factors
E) temporal factors

Question

Quizplus · Accepted Answer

John and Dorothy use a decision heuristic, which is a mental shortcut or rule of thumb, to choose wines based on their belief that unusual wines are often personal favorites of the restaurant owner and offer a special experience.

When John and Dorothy Go Out to Dinner,they Look for Unusual