Unilever used the technique of "crowdsourcing" to assist in marketing mix design for its Axe personal care products for men.What is crowdsourcing?
A) Tapping directly into needs and ideas of a target audience by inviting broad-based input
B) Identifying trends by observing a large group of people in a public place
C) Conducting focus group research
D) Conducting a test market
E) Estimating wide-scale sales from a test with a small crowd

Question

Quizplus · Accepted Answer

Crowdsourcing is the act of outsourcing a task or problem to a large number of people or community, typically via the internet. It involves tapping directly into needs and ideas of a target audience by inviting broad-based input. Unilever utilized crowdsourcing to gain insights into the preferences of its target audience for its Axe personal care products.

Unilever Used the Technique of "Crowdsourcing" to Assist in Marketing