Marco was assigned to help create a positioning strategy for the manufacturing firm where he works by working on the salient attributes.He should consider:
A)the features the engineers feel are most important.
B)the ways the sales representatives have been positioning the firm's products.
C)the characteristics that helped his firm win a state-wide award for excellence in manufacturing.
D)what the target market would consider the most important features.
E)the safety record of the firm and its products.

Question

Quizplus · Accepted Answer

The best way to create a positioning strategy is to focus on the needs and wants of the target market. Therefore, Marco should consider what the target market would consider the most important features.

Marco Was Assigned to Help Create a Positioning Strategy for the Manufacturing