Alexis is working out how to position her fashion accessories store in a suburban strip mall.She has selected target markets,and she will now consider:
A)value.
B)salient attributes.
C)symbols.
D)competitive comparisons.
E)all of these.

Question

Quizplus · Accepted Answer

All of these options are important considerations when positioning a store, as they will impact how the target markets perceive the store and its products. Value will be important for ensuring that customers are willing to pay the prices being charged. Salient attributes will help differentiate the store and its products from competitors. Symbols will help communicate the store's brand and image to customers. Competitive comparisons will help Alexis understand how her store stacks up against other options in the strip mall and identify potential areas for improvement.

Alexis Is Working Out How to Position Her Fashion Accessories