In addition to calculating the potential profitability of a market segment,marketers will also consider
A) customer loyalty.
B) defection rates.
C) the cost of replacing customers.
D) likely future sales to customers.
E) all of these

Question

Quizplus · Accepted Answer

Marketers will consider all of these factors in addition to calculating the potential profitability of a market segment. Customer loyalty, defection rates, cost of replacing customers, and likely future sales are all important in determining the overall value and potential success of a particular segment.

In Addition to Calculating the Potential Profitability of a Market